New Bedford's Favorite

Good morning,
neighbor.

From our oven to your table — freshly baked bread, handcrafted pastries, and the finest coffee in New Bedford. Come as you are; stay for the warmth.

Find Us Our Menu

Freshly baked artisan bread and pastries displayed on a marble counter at Willoughbys Café

Baked Fresh Every Morning

Sourdough, croissants, and seasonal specials — straight from our kitchen.

27+

Years Baking
for New Bedford

50+

Artisan Breads
Rotating Weekly

100%

Locally Sourced
Ingredients

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A baker dusting flour on fresh bread at Willoughbys Café

Cozy interior of Willoughbys Café with warm lighting

Our Story

A Neighborhood Tradition, One Loaf at a Time

Willoughbys Café has been a quiet fixture on Ashley Boulevard for over two decades — not because we chase trends, but because we never stopped caring about the craft. Every sourdough starter, every folded croissant, every pour of coffee is an act of attention.

We started as a small family bakery with a single deck oven and a conviction that good food should feel like coming home. Today, that conviction hasn't changed. Our bakers arrive before dawn so the first customers walk in to the smell of something just right.

Beyond the café counter, we carry a carefully selected range of groceries — local honey, small-batch olive oils, artisan cheeses, and pantry staples that make your weeknight dinner feel like a weekend occasion.

Handcrafted Daily

Nothing pre-made, nothing rushed

Locally Sourced

Supporting New England farms

What We Offer

The Heart of Willoughbys

Four pillars that define what we do — and why people drive from across the South Shore to sit at our counter.

Variety of artisan bread loaves on a wooden board

Artisan Breads

Sourdough, ciabatta, focaccia, and seasonal ryes — all leavened naturally and baked in small batches throughout the day.

Butter croissants and Danish pastries on a marble display

Fresh Pastries

Flaky croissants, rich danishes, and seasonal tarts — made from scratch each morning with French butter and real vanilla.

Barista pouring latte art in a ceramic cup at Willoughbys Café

Specialty Coffee

Single-origin espressos, pour-overs, and signature drinks — roasted locally and pulled fresh all day long.

Curated selection of local groceries including honey, oils, and cheeses

Curated Groceries

Local honey, small-batch olive oils, artisan cheeses, and pantry essentials — handpicked from New England producers.

Today's Selection

From Our Kitchen
to Your Table

Our menu shifts with the seasons and what's best that week. Here's a glimpse of what's been coming out of our oven lately.

Golden sourdough boule with a flour-dusted crust

Bakery

Classic Sourdough Boule

48-hour fermented, wild-culture crust with a soft, open crumb.

Buttery golden croissants stacked on a linen napkin

Pastry

Butter Croissant

Twenty-seven layers of flaky, golden pastry made with European-style butter.

Bakery

Rosemary Focaccia

Pillowy, dimpled, and finished with coarse sea salt and a drizzle of local olive oil.

Latte art in a white ceramic cup beside a pastry

Coffee

House Latte

Double-shot espresso with velvety steamed milk — our signature pour.

Artisan cheese board with local cheeses and crackers

Grocery

Local Cheese Selection

Rotating picks from New England creameries — aged cheddars, soft rinds, and washed-rind specialties.

Glass jars of golden local honey on a wooden shelf

Grocery

Single-Origin Honey

Raw honey from local apiaries — wildflower, buckwheat, and clover varieties throughout the year.

Menu items rotate seasonally. Stop by or call ahead for today's available selections.

Come See Us

Your Table Is Waiting

We're right on Ashley Boulevard — easy to find, impossible to forget. Pull up a chair and let us take care of the rest.

Find Us

481 Ashley Blvd
New Bedford, MA 02745-5307

Call Us

Questions, catering inquiries, or just to say hello.

(617) 224-8638

Hours

Monday – Friday 6:30 AM – 6:00 PM

Saturday 7:00 AM – 5:00 PM

Sunday 7:00 AM – 3:00 PM

Good morning, neighbor.